Leadership

Eitan Herzel

A founding member of Brothers and Sisters in Arms, Eitan left a managerial role in the high-tech industry to serve as the organization’s CEO. He is a veteran of an elite IDF unit and remains an active reservist, leading by example in defending democratic values.

Liat Weiss Shahaf

Head of External Relations, Liat builds strategic partnerships and leads resource development to sustain our mission. An experienced lawyer and a former officer in an elite IDF unit, she is committed to ensuring our impact reaches every corner of society.

Ron Scherf

Co-founder and Chair of the Executive Board, Ron is a Lieutenant Colonel (Res.) from an elite IDF unit and a senior leader in the digital printing industry.

Oren Shvil

A member of our executive committee, Oren, joined to spearhead the fight against the judicial overhaul. A former battalion commander in an elite IDF unit and now a CEO, Oren oversees our recruitment and training initiatives.

Eyal Naveh

Co-founder of Brothers and Sisters in Arms, Eyal is an elite IDF unit veteran and a successful entrepreneur who founded MIXER, a leading co-working space network. He put his career on hold to fully dedicate himself to defending Israel’s democratic future.